4. Uploading Content
Step 4: Uploading Content
This step is all about showcasing your artwork in the best possible light online and providing context through compelling narratives. It involves two critical components: preparing your images for the web and crafting engaging project descriptions and an artist's statement.
Best Practices for Photographing Your Artwork and Preparing Images for the Web
Photographing Your Artwork
- Lighting: Use natural, indirect light to avoid glare and shadows. Overcast days are ideal for even lighting. For 3D works, consider multiple angles to capture the depth and texture.
- Background: Use a neutral, non-distracting background that contrasts with your artwork. This helps your work stand out clearly.
- Stability: Use a tripod to ensure sharp, clear images. A remote shutter release or timer can prevent any movement.
- Resolution and Detail: Capture your work at the highest resolution possible. Consider taking detail shots for pieces where texture and fine details are important.
Preparing Images for the Web
- Optimize for Load Times: High-resolution images are crucial, but they need to be web-optimized to ensure fast loading times. Tools like Adobe Photoshop, GIMP, or online platforms like TinyPNG can reduce file size without sacrificing quality.
- Consistent Dimensions: Keep your images consistent in size and orientation to create a cohesive look on your website. Decide on a standard width for all images and adjust accordingly.
- Watermarks: If you’re concerned about image theft, consider adding a subtle watermark. However, ensure it doesn’t distract from the artwork itself.
- Accessibility: Use descriptive file names and alt text for each image to improve SEO and accessibility for visually impaired users.