1. Getting Started

This module is designed to help you, the emerging graphic designers and fine artists, create a captivating online presence. By the end of this journey, you'll have a personalized website that not only showcases your best work but also mirrors the unique style of your business cards and resumes.

  • Objective: Understand the purpose and importance of an online portfolio.
  • Topics Covered:
    • The role of digital portfolios in a successful artistic career.
    • Overview of website creation steps.

Overview of Website Creation Steps

Step 1: Planning Your Website

  • Identifying the primary goal of your website (e.g., portfolio showcase, online store, blog).
  • Deciding on the categories of work to display (e.g., by medium, theme, project).

Step 2: Choosing a Domain Name and Platform

  • Tips for selecting a memorable and relevant domain name.
  • Overview of website platforms suitable for artists (e.g., Squarespace, Wix, Adobe Portfolio) and their key features.

Step 3: Designing Your Site

  • Importance of choosing a template that complements your art style.
  • Customizing the template to match your branding (colors, fonts, layout).

Step 4: Uploading Content

  • Best practices for photographing your artwork and preparing images for the web.
  • Writing compelling project descriptions and an artist's statement.

Step 5: Launching and Promoting Your Website

  • Checklist for pre-launch (e.g., mobile compatibility, SEO basics, proofreading).
  • Strategies for promoting your website through social media, art forums, and email newsletters.

Step 6: Maintaining Your Website

  • Regularly updating your portfolio with new work.
  • Monitoring website analytics to understand visitor behavior and adjust your content accordingly.

Conclusion

An online portfolio is not just a showcase of your work; it's a foundational tool for building and advancing your artistic career in the digital age. By understanding its importance and following these steps to create a compelling digital presence, you’re setting the stage for broader exposure, professional opportunities, and a meaningful connection with your audience.