1. Getting Started
This module is designed to help you, the emerging graphic designers and fine artists, create a captivating online presence. By the end of this journey, you'll have a personalized website that not only showcases your best work but also mirrors the unique style of your business cards and resumes.
- Objective: Understand the purpose and importance of an online portfolio.
- Topics Covered:
- The role of digital portfolios in a successful artistic career.
- Overview of website creation steps.
Overview of Website Creation Steps
Step 1: Planning Your Website
- Identifying the primary goal of your website (e.g., portfolio showcase, online store, blog).
- Deciding on the categories of work to display (e.g., by medium, theme, project).
Step 2: Choosing a Domain Name and Platform
- Tips for selecting a memorable and relevant domain name.
- Overview of website platforms suitable for artists (e.g., Squarespace, Wix, Adobe Portfolio) and their key features.
Step 3: Designing Your Site
- Importance of choosing a template that complements your art style.
- Customizing the template to match your branding (colors, fonts, layout).
Step 4: Uploading Content
- Best practices for photographing your artwork and preparing images for the web.
- Writing compelling project descriptions and an artist's statement.
Step 5: Launching and Promoting Your Website
- Checklist for pre-launch (e.g., mobile compatibility, SEO basics, proofreading).
- Strategies for promoting your website through social media, art forums, and email newsletters.
Step 6: Maintaining Your Website
- Regularly updating your portfolio with new work.
- Monitoring website analytics to understand visitor behavior and adjust your content accordingly.
Conclusion
An online portfolio is not just a showcase of your work; it's a foundational tool for building and advancing your artistic career in the digital age. By understanding its importance and following these steps to create a compelling digital presence, you’re setting the stage for broader exposure, professional opportunities, and a meaningful connection with your audience.